Work
At Nala, I connected market analysis and user research to product and business planning. The role involved understanding customer preferences, monitoring competitors and market trends, and helping product managers and designers turn that evidence into useful interfaces and features.
Execution
Listen directly to users
Led “Nala Friday” sessions to collect feedback from users and stakeholders and bring it into design and feature discussions.
Build market intelligence
Analysed market, competitor, and financial information and maintained an intelligence database to support planning across functions.
Translate insight into product work
Collaborated with product managers and UX designers on user flows, wireframes, and mockups, and provided recommendations to product, sales, and marketing teams.
Support strategic planning
Prepared market-performance reporting, business-plan inputs, and stakeholder presentations to help the team assess opportunities.
Results
- Created a direct feedback channel through the Nala Friday research sessions.
- Produced market intelligence, competitive insights, and reporting used in product and business planning.
- Contributed user flows, wireframes, and mockups informed by customer feedback.